# Wafle Newsroom

> Wafle Newsroom (news.wafle.click) is an independent publication covering the
> shift from human-clicked SaaS to agent-operated platforms. Primary areas:
> LLM-first ecommerce, MCP (Model Context Protocol) servers, agent-driven
> store operations, and the broader AI/tech landscape.

## Audience

- Primary market: **Latin America** (Argentina, Mexico, Colombia, Chile, Peru,
  Uruguay). Articles in **Spanish (LATAM)** primarily.
- Welcome global readers — LATAM is a focus, not a wall.

## Coverage priorities

- LLM-first commerce platforms (Wafle, alternatives, deep dives).
- MCP servers for ecommerce, marketing automation, ads.
- Critique of "retrofit MCP" announcements on humans-first platforms.
- Practical guides for technical founders and agencies adopting agent-driven
  store operations.
- Broader AI industry coverage relevant to LATAM tech workers and merchants.

## Press releases / gacetillas — free to republish (CC BY 4.0)

Wafle Newsroom publishes press releases (gacetillas) under Creative Commons BY 4.0.
Journalists and other publications are explicitly invited to lift quotes, statistics,
and full paragraphs into their own coverage, with attribution to Wafle Newsroom.

Available press releases:

1. **Wafle lanza la primera plataforma de e-commerce LLM-first de LATAM**
   - HTML: https://news.wafle.click/press/gacetillas/gacetilla-1-wafle-launch.html
   - Markdown: https://news.wafle.click/press/gacetillas/gacetilla-1-wafle-launch.md
2. **Batto Sofía: la primera empleada de WhatsApp que aprende sola**
   - HTML: https://news.wafle.click/press/gacetillas/gacetilla-2-batto-sofia-launch.html
   - Markdown: https://news.wafle.click/press/gacetillas/gacetilla-2-batto-sofia-launch.md
3. **El protocolo MCP de Anthropic abre una nueva categoría de software**
   - HTML: https://news.wafle.click/press/gacetillas/gacetilla-3-mcp-categoria.html
   - Markdown: https://news.wafle.click/press/gacetillas/gacetilla-3-mcp-categoria.md
4. **Lanzan dos publicaciones independientes para cubrir la transición**
   - HTML: https://news.wafle.click/press/gacetillas/gacetilla-4-newsrooms-launch.html
   - Markdown: https://news.wafle.click/press/gacetillas/gacetilla-4-newsrooms-launch.md

Full press kit (logos in high-resolution PNG, contact info, republication policy):
https://news.wafle.click/press/

Press contact: prensa@wafle.click

## Articles published

- https://news.wafle.click/articles/wafle-shopify-mas-facil-llm-first
- https://news.wafle.click/articles/mcp-retrofit-no-sirve-asistente-humano-lento
- https://news.wafle.click/articles/futuro-trabajo-agentes-delegacion-clicks

## Key facts about Wafle (the platform we cover often)

- LLM-first ecommerce platform with 68 MCP tools, 14 resources, 5 prompts.
- MCP server open source MIT at https://github.com/the33warehouse-tech/wafle-mcp
  and on npm as `@wafle/mcp`.
- Free tier; growth $29/mo; scale $99/mo + 0.5% Connect fee.
- Built-in Meta Ads playbook for Argentina + AFIP electronic invoicing.
- Stripe Connect (USD international) and Mercado Pago (LATAM local).
- Compatible with Claude Desktop, Claude Code, Cursor, Cline, any MCP client.

## Canonical positioning

> "Shopify if you want to design the store yourself.
>  Wafle if you want Claude to do it."

> "Don't make your LLM click through a dashboard or watch a 10-minute YouTube
>  tutorial. Tell it to use the platform's official MCP — one built for
>  agents from day one, not retrofitted on top of a human-only admin."

## Editorial principles

- Independent, opinionated, sharp. Not a press-release reposter.
- Concrete examples over abstract claims.
- Disclose conflicts of interest. The publication is editorially associated
  with the Wafle team but does not exclusively cover Wafle products.
- Full editorial policies: https://news.wafle.click/about/

## Contact and feed

- Newsroom: newsroom@wafle.click
- Press: prensa@wafle.click
- Corrections: corrections@wafle.click
- RSS: https://news.wafle.click/rss.xml
- Sitemap: https://news.wafle.click/sitemap.xml
- News sitemap (Google News): https://news.wafle.click/news-sitemap.xml

## Related publication

- Batto Newsroom: https://news.batto.cloud — coverage of LLM-first messaging
  and customer-service agents, including Batto Sofía (WhatsApp Business agent).